According to a detailed study by Edison Research, Twitter’s popularity among users aged 34 or under is growing 30% faster than Instagram.
The social media platform, now known as X, has over 400 million monthly active users, and appears to be going from strength to strength under Elon Musk. The man himself is even expecting X to replace banks in the near future.
For a variety of reasons, many users on the platform need to give access to a Twitter account. X or Twitter? We're still not sure! But, thankfully, the process for granting access is now easier than it ever was.
Continue reading and we’ll show you exactly how to give someone access to a Twitter account and any Twitter ads accounts.
Outsourcing your Twitter content and advertising
If you want someone else to manage your business's Twitter content and ads, you’ll need to give them access to your Twitter account.
Twitter has a multi-user login option which allows multiple people to access your account. It’s a secure way to manage your Twitter account as you choose the levels of permission you grant. Plus, you don't have to ever share your Twitter password.
Read More: Want some inspiration for Twitter marketing strategies? Check out this post.
Why do you need to give access to Twitter?
If you have employees, an agency, or freelancers who work on your Twitter content, they’ll need access to your account.
Whether it’s to post content, share ads, or look at the analytics for your content, they’ll need access! And if you’re wondering whether Twitter can be logged in on two devices, the answer is a resounding yes.
Without further ado, let's show you how to add a user to a Twitter account.
How to give access to a Twitter account
To give access to your Twitter account (not your ad account), you’ll need to:
1. Log in to your X (Twitter) account
2. Click on More
3. Click on Settings and privacy
4. Click Security and account access > Delegate
5. Go on Members you've delegated
6. Select Invite a member
7. Search the Twitter handle of the person you want to invite.
8. Click the name when it comes up
9. Select access level:
- Contributor (access to post Tweets, create lists, view direct messages, posts & lists) or
- Admin (can manage team & all contributor permissions & analytics access)
10. Click Send invite
11. You will see this screen:
The person you added will receive an email like this where they can review and approve the invite:
12. They need to log in to Twitter and voila, they have access to your account!
Once they have access, you will receive an email to confirm the permissions you granted:
How to remove a team member's permissions on Twitter
You can remove a partner at any time in the Security and account access section by clicking Uninvite member:
How to request access to a Twitter account
Unfortunately, there is no way to request access to a Twitter account within the app itself.
If you need to gain access to a client’s Twitter account, you’ll need to ask them to give you access using the above steps.
Do you need to request access to your clients other marketing accounts? Did you know Leadsie takes the hassle out of requesting access in the back end. Here's how it works:
Why give access to a Twitter Ads account?
Simply put, granting access to a Twitter Ads account allows individuals or teams to manage advertising campaigns and analyze data more efficiently. It can facilitate collaboration, while streamlining the ad creation process.
76% of Twitter users claim they bought something because of a Tweet or conversation they saw on the platform. And sharing access to a Twitter ads account with talented individuals will undoubtedly increase the potential of your advertising campaigns.
Access levels for a Twitter Ads account
If an agency, freelancer or team member manages your Twitter ads, you’ll need to give them access to your Twitter ads account.
The process is different to granting access to post content and managing your Twitter accounts.
If you’re the account administrator, there are 5 levels of permission you can give to people who need access your Twitter ads:
How to give access to a Twitter Ads account
1. Login to your Twitter Ads account
2. Click on the name of your account in the top right corner and select Edit access to account in the drop down box:
3. Click Add access
4. Enter the Twitter @username for the person you want to add
- Select permissions you want to grant
- Save changes
This person now has permission to perform the activities you have granted them on your Twitter Ads account.
How do you edit permissions for a current Twitter Ad account contributor?
1. Click Edit access :
2. Select the account you want to edit
3. Adjust the permission level
4. Save changes
Congrats! You have succeeded in making the relevant changes.
Do you manage other marketing assets for your clients?
Do you manage other marketing assets for your clients, such as a Facebook pages, Facebook Ads, Instagram, TikTok, or Google assets?
If you do, getting access to them no longer needs to waste your time and resources!
We created Leadsie to make getting access simple, quick, and hassle-free.
You send your client a Leadsie link, they securely log in to their account, choose which permissions to grant, and BOOM, you have access!
Leadsie does all the work, adding you as a user in the backend, so your client doesn’t have to!
Start wowing your clients with your smooth onboarding by signing up for a free 14-day trial: enter your email below!
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