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You can safely give or request access to an Instagram account without sharing passwords. Instagramâs âshared accessâ feature, Meta Business Portfolio, and other official methods let businesses, creators, agencies, freelancers, and collaborators securely manage Instagram accounts using their own login credentials.
With over 5.79 billion people reachable through Instagram ads, many businesses, creators, and agencies now have multiple people managing a single account. That also means account access needs to be handled securely.Â
In this guide, weâll show you the safest ways to give, share, and request Instagram access.
Prefer a video? đ
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Yes, and you should never need to share your password to do it. Instagram, Meta, and third-party tools offer several official ways to safely give and request account access:
In all methods, everyone logs in using their own credentials, so your password stays private.Â
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Instagramâs built-in shared access feature lets you give someone access to your account without sharing your password.
The invited person uses their own Instagram account, and while they can help manage content, messages, ads, and engagement, they cannot change your login credentials or lock you out of your account.
This option is best for:
â Important: The feature is currently only available for some Instagram accounts. Instagram hasnât officially shared full eligibility requirements yet.
Hereâs the step-by-step process:
Step 1: Open your Instagram profile, tap the three-line menu in the top-right corner, and tap âShared Access.â
Step 2: Choose the type of permissions you want to give:
Most accounts can invite up to 3 people, while some Meta Verified for Business accounts can invite up to 9 people.
Step 3: Search for the personâs Instagram account, select them, and tap âSend Invitation.â
The invited person will have 7 days to accept the invitation before it expires.
Try updading your Instagram app. If itâs still unavailable, your account might not be eligible, so use the Meta Business Portfolio methods below instead.
You can revoke, change, or review access anytime from Profile > Menu > Shared Access.
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This method is for adding individuals such as your teammates, collaborators, or freelancers.
đ Before you begin, you need:
Go to your Meta Business Portfolio settings (or use this đ link).
Under the Users menu, select âPeopleâ, then click the blue âInvite Peopleâ button in the top-right corner.

Enter the personâs email address.
Next, choose the level of business portfolio access you want to give:
You can also set an expiry date for temporary collaborators, freelancers, or contractors so their access automatically expires after a set period.
đĄ Older versions of Meta Business Manager used role labels like Admin, Editor, Advertiser, and Analyst. Meta now uses Full Control and Partial Access instead.

Tip: Only grant Full Control when truly necessary, as it gives someone nearly the same permissions as the account owner.
Choose the Instagram account you want them to access by ticking the checkbox beside the account.
Then select the exact Instagram permissions they should have:
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With Partial access, you can enable specific permissions such as:
đĄ Tip: Grant only the permissions the person actually needs. For example, a video editor may only need Content access, while a support assistant may only need Messages access.
Review the invitation details, then click âSend Invitation.â
The person will receive an email invitation to join your Business Portfolio with the permissions you selected.
Once accepted, theyâll be able to help manage your Instagram account without needing your password.
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Partner access lets another business manage your Instagram assets through their own Meta Business Portfolio. This means your agency partners can assign the right people internally without you having to manually add every employee one by one.
đ Before you get started, youâll need:
Go to your Meta Business Portfolio settings (or use this đ link).
Under the Users menu, select âPartners,â then click Add > Give a partner access to your assets in the top-right corner.

Enter the agency or partnerâs Meta Business Portfolio ID (a unique 16-digit number used to identify a business portfolio).
To find it:
đ Need more help? Hereâs a detailed guide on how to find your Meta Business ID.
Choose the Instagram account you want to share and assign the permissions the partner should have.
You can choose between:
đĄ Tip: Only grant Full Control when the agency genuinely needs administrative access.
Once finished, click âAssign Assets.â
After accepting the invitation, the agency can manage your Instagram assets through Meta Business Suite without needing your Instagram password.
đ Tip: If youâre working with influencers, this is also how youâll grant access for running ads through their profiles using allowlisting. Hereâs how to allowlist influencers for Meta ads step-by-step.
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If you give a teammate, employee, or marketing partner access to a Facebook Page thatâs linked to your Instagram account, theyâll automatically inherit certain Instagram permissions through the Page connection.
Depending on the permissions you grant on the Facebook Page, they may be able to:
Note: Permissions inherited through a linked Facebook Page allow someone to manage content, ads, comments, and insights, but not change your Instagram password, login credentials, or account ownership settings.
If your Instagram account isnât connected yet, here's a step-by-step guide to link Instagram to a Facebook Page.
đĄ Tip: Since this setup relies on your Facebook Page connection, make sure your Page is properly set up and optimized before granting access to teammates or agencies.
đ Want to further strengthen your business profile? Learn how to get verified on Instagram.
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Leadsie is a client onboarding tool that automates the Instagram partner access request process with a single shareable link.Â
Instead of manually connecting Meta Business Portfolios, finding Business IDs, and assigning permissions, agencies can generate one Leadsie link and send it directly to the client.
The client clicks the link, approves access, and Leadsie automatically assigns the agency to the correct Instagram assets inside Meta Business Portfolio. No password sharing is required, and agencies can start managing the account immediately.
Agencies using Leadsie reported cutting onboarding turnaround time by over 50%, according to a DashClicks case study.
Leadsie is commonly used by:
Access can be also be revoked instantly from the Leadsie dashboard, making it easier to offboard clients when projects end.
đ Bonus: If you manage several clientsâ Instagram profiles, check out our guide on best practices for managing multiple Instagram Business Accounts.
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If youâre a freelancer, agency, or social media manager, you can request access to a clientâs Instagram account directly through Meta Business Portfolio instead of asking for their password.
This method sends the client a Partner access request that they can approve from their own Meta settings.
đ Before you get started, make sure:
Go to your Meta Business Portfolio settings.
Under the Users menu, select âPartners,â then click Add > Ask a partner to assign you their assets.

Enter the contact details of the person or business youâre requesting access from.
Youâll also need their Meta Business Portfolio ID (found under Business Portfolio Info in Meta Business Portfolio Settings).
đ Need help finding it? Hereâs how to find a Meta Business ID.
Next, select the relationship type that best describes both parties:

Select âInstagram accountsâ and choose the permissions you want access to.

Review your request, optionally add a message for the client, then click âSend Request.â
Your client will receive an approval notification by email and inside Meta Business Suite. Once they approve the request, the Instagram account will appear inside your Meta Business Portfolio.
âWhether you're sharing access with a freelancer, employee, agency, or collaborator, following a few security best practices can help protect your Instagram account from unauthorized access or lockouts.
âïž Already locked out of your account or dealing with suspicious access? Hereâs how to recover your Instagram account.
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Are you an agency that needs access to multiple marketing or social media accounts?
With Leadsie, you can request and receive access to all your clientsâ accounts in just a few clicks.Â
Leadsie is a client onboarding software that simplifies requesting and giving access to marketing assets, social media, and ad accounts with one secure link. Get access to your clients' X, Facebook, Instagram, Google, TikTok, Shopify, LinkedIn, and other platform accounts without sharing passwords. đ

Leadsie automates account access management to deliver a fast, secure, and seamless client onboarding experience, helping you impress clients and showcase professionalism from day one.
â Minimize frustrating chaser emails and calls for access
â Reduces your agency's turnaround time by over 50%
â Scales with your agency as you grow beyond onboarding 5-10 new clients a week
â Makes it possible to get access to 31+ social, marketing, and analytics platforms at once
â Start billable work and billing cycles for your new clients without delays
đ Try a free 14-day trial on usâno credit card needed!â
P.S. It's risk-free, and you get to keep your account connections after the trial ends. đ
Clients struggling to share access to their
accounts? Get the access you need in minutes with a free trial of Leadsie.
Approved by Meta, Google & Tiktok
Keep access to accounts if you cancel
Secure & 100% GDPR compliant
Delete your onboarding PDF. Cancel the video call. Just send one link, and get hassle-free access to 13+ platforms in minutes. Start free today.
Approved by Meta, Google & Tiktok
Keep access to clients' accounts if you cancel
Secure & 100% GDPR compliant

Meta Business Suite is Metaâs dashboard for managing Facebook Pages, Instagram accounts, ads, permissions, and business assets. It lets you give people access to specific tasks without sharing your Instagram password.
With Instagram Shared Access, most accounts can add up to 3 people (or up to 9 with Meta Verified for Business). Meta Business Portfolio has no strict limit on users or partners.
Update your Instagram app and make sure your account is set to Professional (Business or Creator). If it still doesnât appear, the feature may not be available in your account or region yet; use Meta Business Portfolio instead.
Change your password immediately, enable two-factor authentication (2FA), and review active sessions under Profile > Settings > Security > Login Activity.
From there, remove any devices or sessions you donât recognize, then switch to Shared Access or Meta Business Portfolio going forward.
Questions unanswered? Check out our help center or get in touch đ€