4 Ways to Give, Share, and Request Access to an Instagram Account in 2025

As the fourth most-used social media platform, Instagram isn’t just a place for sharing stories and reels. With an ad audience of over 1.688 billion, it’s an ever-important channel for businesses and influencers to grow their audience and promote their products and services.

Whether you want to share your Instagram account with a social media marketer, agency, or someone who helps you manage your account, we’ll show you the 4 ways to give and request access to Instagram.

Prefer a video? 

Step-by-step video for how to give access to Instagram

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How to Share or Give Access to Your Instagram Business Account

Multiple users can collaborate safely on one Instagram Business account (not a personal account). As your followers grow and you find yourself too busy to handle it alone, you’d have to share access and permissions with your freelancer, content creator, marketing agency, or social media manager.

None of the methods of sharing access require you to share your password or email (which puts your account and business at risk!):

1. Adding People in Meta Business Portfolio 
2. Adding a Partner to your Meta Business Portfolio
3. Giving permissions from a linked Facebook Page
4. BONUS: Get/request access with a secure Leadsie link in 2-clicks

Why do I have to add Instagram admins from Meta?

Meta Business Suite is the centralized control hub for Facebook, Instagram, and Messenger. While it is not as straightforward as we'd like, the benefits include improved control over what each user/admin can see or access without having to share your logins.

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Method 1: Adding People via Meta Business Portfolio

This method is for adding individuals such as your team mates, collaborators, or a freelancer.

1. Go to 'Settings' under your Meta Business Portfolio.
2. Check that you're on the People screen (under Users).
3. Click on the blue 'Invite People' button on the top right.
4. Type in their email address. You can also grant temporary access by setting an expiry date. Click 'Next'.
5. Select the access you want to grant them; Partial access or Full Control. Click 'Next'.
6. Choose the Instagram account by selecting the check box.
7. Now, select the permissions you want to grant this person access to. Click 'Next'.
8. This is the last step where you review the invitation. Click 'Send Invitation'.
9. The person will receive an email notification to join your Business Portfolio with the assigned permissions.
10. Now they can help you manage your Instagram account!

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Method 2: Adding a Partner to Your Meta Business Portfolio

Working with social media agencies and freelancers to manage your Instagram account and ads? It's best to give them access by adding them as a Partner, not an individual user.

1. Go to 'Settings' under your Meta Business Portfolio.
2. In the left menu under 'Users', select 'Partners'.
3. Look for the blue 'Add' button on the top-right corner. Click on it.
4. Select 'Give a partner access to your assets'.
5. Enter their partner business ID.
6. Choose the Instagram account you want to give access to, and the permissions to grant them. Click 'Assign assets'.
7. They can now access your asset via Business Portfolio and Meta Business Suite.

💡 Here's where to find your Meta business ID

Once you add partners and assign them permissions, they can perform most tasks, like creating content or managing ads directly through Meta Business Suite.  

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Method 3: Giving Instagram Access From a Linked Facebook Page

If you give someone/a Partner access to a Facebook Page that is linked to your Instagram account, they will automatically have Instagram permissions and can:

• Post content directly to Instagram
• Create and post reels
• See past content and performance
• See and respond to comments
• Run ads
• Use third party applications to schedule content

Here's a step-by-step guide to link Instagram to a Facebook Page.

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Why Request Access to Your Client’s Instagram Business Account?

We don't recommend sharing passwords and emails as complicates logins and adds security risks. The last thing you want as a business is to get locked out of your account because of a leaked login or someone changing the password without your knowledge.

It is also best practice to manage and run Instagram ads from your client's ad account (not your Instagram account) for these reasons:

1. Data ownership remain in the client's account history, even if you no longer manage their ads.
2. Keep separate billing accounts, where your client is directly billed for ad spend (no disputes about billing!).
3. Ensures that ads can still run even if your account gets suspended or runs into issues.
4. No need to manage multiple logins since you can get access to multiple Instagram accounts from your Meta Business Portfolio.

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Agencies & Freelancers: How to Request Access to Your Client’s Instagram Account

There are two ways to do this:

1. Manual request for business asset access

1. Navigate to your Business Portfolio settings.

2. Select the 'Partners' tab under 'Users'.

3. Click on the blue 'Add' button in the top-right corner.

4. Select 'Ask a partner to assign you their assets'.

5. Do note that this access is only for specific business assets such as an Instagram account or Facebook Page. Click 'Get Started'.

6. Fill in the contact details of the person/client you are requesting access from. Here's where to find a business portfolio ID.

7. Select the roles that best describes both of you (Brand/business, Media agency, or other type of partner).

8. Select 'Instagram accounts', and a dropdown with permissions will appear.
9. Choose the permissions you want access to.

10. Now, review your request and add an optional message to your client.
11. Click 'Send request' if everything looks good to go.
12. Your client will receive an email, and you'll be granted access when they approve your request.

After they approve your request, you’ll see their Instagram account on your Business Portfolio!

Note: You only need to request Instagram specific access if you want access to Instagram to manage Instagram Commerce (otherwise just requesting Facebook Page access is enough) 

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Method 4: Give/Request for Access with Leadsie

Meta makes giving and requesting access to Instagram complicated and time-consuming. 

You have to ensure your Business Portfolio is connected to your client’s Business Portoflio, find out your client’s Business Manager ID to request access, and wait for approval. Then, you must add yourself as a Partner to manage their account—so many steps! 

With Leadsie, you can request access to your clients’ Instagram account in seconds. And once you receive access, you’ll be assigned automatically and and you can start working immediately.

Share your secure Leadsie link with your client; they just need to click on it to grant you access, and that's it. Here’s a quick demo of how Leadsie works:

Leadsie does all the work of adding you as a user in the backend, so your client doesn't have to!

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Received Partner Access, But Can’t See Instagram in Your Business Portfolio?

You will get notified that you received access to your client’s Facebook assets. But if you can’t see their Instagram account (or the Facebook Page, if they are linked) within your Meta Business Suite—don’t fret. 

You must assign yourself (and your team) to the specific asset, in this case the Instagram account or Facebook Page, in order to perform any of the different tasks, like posting on Instagram or running ads.

Want to save the trouble of having to go through multiple rounds of requesting and assigning permissions? You can do so by requesting for Instagram account access with Leadsie. Skip this extra step altogether as Leadsie automatically assigns you and your team to these assets. Try it for yourself with a free 14-day trial (your access remains even after the trial ends!).

Otherwise... Here’s How to Assign Yourself Assets

Choose your client’s Facebook page under “Pages” in your Business Manager and click “Add People”

Now choose yourself from the people’s column, assign permissions, and click “Assign”

Then, select your name/yourself and choose the specific access you need. Once done, click on 'Assign.'

Now you can create content for your client’s Instagram account, run ads, create and schedule posts and reels from Meta Business Suite.

Note: You would need full manage access for Instagram if you are going to run Instagram Shopping for a client.

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What’s the Easiest Way to Request Instagram Access?

If the methods to give or get access to an Instagram Business account sounds like to much work, you're not alone. That's why we created Leadsie—to make Instagram access management easy and fuss-free for everyone—business owners, clients, social media managers, and agencies. Here's a sneak peek of how it works:

P.S. Leadsie gets you access for over 13 platforms, including Facebook, Instagram, Google, and more. Try Leadsie for yourself for free with a 14-day trial, no credit card needed. We know you'll love us! 🙌