Meta Business Portfolio, Meta Business Manager, Meta Business Suite…navigating through these names can be confusing. 🤯
So, what exactly sets each one apart?
Keep reading to find out what Meta Business Portfolio is and what makes it different from the rest.
Meta Business Portfolio: Is this a new feature?
The answer is no!
You might be tempted to brush off "Meta Business Portfolio" as just another addition to Meta’s extensive features.
Well, things might not be as complicated as you think.
In March 2024, Meta renamed Meta Business Manager (also known as Meta Business Account) to Meta Business Portfolio.
This rebranding has been rolling out to all accounts since. If you haven't encountered it yet, you can expect to see the change in the coming weeks!
We believe that this transition could reflect upcoming platform improvements such as advanced analytics, improved campaign management tools, or even better integration capabilities.
Will the renaming to Meta Business Portfolio affect how I currently use the platform?
Not to worry!
The renaming of Meta Business Account to Meta Business Portfolio is primarily a branding update without alterations to the platform's functionalities.
This means that you can continue using your Business Portfolios the same way.
Why do I need a Business Portfolio?
A Business Portfolio (previously known as a Business Manager account) is a centralized hub for grouping all business accounts and assets into one entity.
Ultimately, it helps businesses streamline their Facebook and Instagram advertising activities in one place.
With a Business Portfolio account, you can manage:
- Access requests: You can control internal and external access in one place.
- Business Assets: Facebook pages, Instagram accounts, catalogues, and datasets can be organized efficiently under one entity.
- Ads: Advanced performance analytics make it easy to optimize your ads campaigns.
Find out more: Why You Need Meta Business Portfolio
Meta Business Suite vs Meta Business Portfolio: Is there a difference?
Yes!
Meta Business Suite is a tool that helps businesses manage social media content and engagement.
This includes:
- Posts
- Reels
- Stories
- Ads activity
- Inbox messages
Meta Business Suite also comes with a content planner, which can be used to schedule content and view insights on content performance.
So, while Meta Business Portfolio is the best platform to manage all your Meta assets, it is not ideal for content management—and that’s where Meta Business Suite comes in handy!
Learn more about the difference between Meta Business Suite and Meta Business Portfolio here:
How to set up a Business Portfolio account
Setting up a Business Portfolio account is easy!
All you have to do is log into Facebook, create your business portfolio, enter your details, and verify your email address.
We have a comprehensive step-by-step guide on how to do this here.
How can I manage user access in Meta Business Portfolio?
Business Portfolios make it easy to add people and manage permissions on the platform.
There are three access levels you need to know about:
- People: Employees or freelancers.
- Partners: Marketing agencies or other external businesses
- System users: Software and servers.
Those granted admin access will have full control over all assets, whereas those with partial access will have limited permissions.
Find out more: How to Add Users
How can I simplify access requests?
Manually granting access to Meta assets can be complicated and often time-consuming.
Leadsie can simplify that process with just a single link!
All you have to do is share your unique link with your agency and BOOM!
Don’t believe us? Here’s how it works:
Meta’s rebranding to Business Portfolio isn’t that confusing after all!
The transition from Meta Business Manager to Meta Business Portfolio is purely a rebranding effort with no functional changes to the platform.
This renaming aims to streamline Meta's brand and align its various tools under a unified identity.
For current users, this change means business as usual—there is no need to adapt to new workflows or features.
Or perhaps you could do things differently by using Leadsie’s magic link to simplify access to your business assets in just a few minutes!😉
Get a 14-day FREE trial by entering your email below!👇
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