The Meta ecosystem of products and features are constantly changing. A few years ago, Facebook Business Manager got rebanded to Meta Business Portfolio, along with a shift of some features to what is now known as Meta Business Suite. That's the name of the entire platform that serves businesses and creators alike.

What is a Meta Businesss Portfolio, then?

Meta Business Portfolio is free tool that allows businesses to manage all their Facebook and Instagram assets from one place, and control who has access to each of them.

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Is a Meta Business Portfolio the same as Facebook Business Manager?

Yes! Facebook Business Manager has since been renamed to Meta Business Portfolio. Most Facebook and Meta users have been automatically shifted to the new Business Suite view, but, you'll notice that Meta help articles still mention Business Manager.

What is going on?

The current day Meta Business Manager is simplified view with much fewer features than Business Suite. While it stlil exists now, it might not be the case in future as Meta will transition all users to Business Suite. So it's a good time to learn about the new, improved features, and take some time to explore the range of free tools to grow your business and reach new customers.

🔗 Related: How to switch from Meta Business Suite to Business Manager (and vice versa)

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What can I do with a Business Portfolio?

A Business Portfolio (previously known as a Business Manager account) is a centralized hub for grouping all business accounts and assets into one entity. 

Ultimately, it helps businesses streamline their Facebook and Instagram advertising activities in one place. 

With a Business Portfolio account, you can manage: 

• Access requests: You can control internal and external access in one place.

• Business Assets: Facebook pages, Instagram accounts, catalogues, and datasets can be organized efficiently under one entity.

• Ads: Advanced performance analytics make it easy to optimize your ads campaigns. 

Find out more: Why You Need Meta Business Portfolio 

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Meta Business Suite vs Meta Business Portfolio: Is there a difference?

Yes!

Meta Business Suite is a tool that helps businesses manage social media content and engagement. 

This includes:

• Posts
• Reels
• Stories
• Ads activity
• Inbox messages 

Meta Business Suite also comes with a content planner, which can be used to schedule content and view insights on content performance. 

So, while Meta Business Portfolio is the best platform to manage all your Meta assets, it is not ideal for content management—and that’s where Meta Business Suite comes in handy!

🔗 Related article: The differences between Meta Business Suite and Meta Business Portfolio.

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How to set up a Business Portfolio account

Setting up a Business Portfolio account is easy!

All you have to do is log into Facebook, create your business portfolio, enter your details, and verify your email address.

We have a guide (with screenshots) on how to create a Meta Business Portfolio account here.

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How can I manage user access in Meta Business Portfolio? 

Business Portfolios make it easy to add people and manage permissions on the platform. 

There are three access levels you need to know about:

• People: Employees or freelancers.
• Partners: Marketing agencies or other external businesses
• System users: Software and servers. 

Those granted admin access will have full control over all assets, whereas those with partial access will have limited permissions. 

Find out more: How to Add Users

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How can I simplify access requests?

Manually granting access to Meta assets can be complicated and often time-consuming. 

Leadsie can simplify that process with just a single link!

All you have to do is share your unique link with your agency and BOOM!

Don’t believe us? Here’s how it works:

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Meta’s rebranding to Business Portfolio isn’t that confusing after all!

The transition from Meta Business Manager to Meta Business Portfolio is purely a rebranding effort with no functional changes to the platform. 

This renaming aims to streamline Meta's brand and align its various tools under a unified identity.

For current users, this change means business as usual—there is no need to adapt to new workflows or features.

Or perhaps you could do things differently by using Leadsie’s magic link to simplify access to your business assets in just a few minutes!😉

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