If you manage LinkedIn Ads and Pages for multiple clients or your own business, you’ve probably come across LinkedIn Business Manager. But what exactly is it?

Business Manager is a free tool that lets businesses and marketing professionals manage multiple LinkedIn Ad Accounts, Company Pages, and team members from one place.  Instead of jumping between different accounts, it gives you a single, organized dashboard to handle it all.

But that’s not all! In this guide, we’ll cover everything you need to know to help you make the most of LinkedIn Business Manager:

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✅ Why should use LinkedIn Business Manager? (Hint: If you’re managing multiple LinkedIn Ad Accounts and Pages—whether for your own business or multiple clients—this could make your life easier.)

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✅ How to set it up—in just five steps!

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✅ Cool features you might not know about. (Like sharing audience lists across campaigns or tracking how LinkedIn ads lead to real sales.)

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✅ How it compares to other LinkedIn tools like Campaign Manager.

So, if you’re looking for a simpler way to manage your LinkedIn ads, Pages, and team access, stick around—we’ll explain it all.

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What is LinkedIn Business Manager?

LinkedIn Business Manager is an all-in-one platform for B2B businesses and marketers to securely manage multiple LinkedIn Ad Accounts, Company Pages, and team access from one central dashboard.

Your personal LinkedIn profile stays separate from Business Manager. You’ll still use your personal account to log in, but Business Manager only gives you access to the work-related Pages, Ad Accounts, and assets that you have access to. 

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Why use LinkedIn Business Manager?

Whether you’re new to LinkedIn marketing or you’re already running LinkedIn ads, juggling multiple logins, re-uploading audience lists, and keeping track of who has access to what wastes time and creates unnecessary roadblocks. 

LinkedIn Business Manager is designed to solve these common challenges by offering:

1. Less account switching, more efficiency: Manage all your LinkedIn assets without the headache of juggling multiple logins.
2. Smarter audience sharing: Running multiple campaigns? You can share Matched Audiences across accounts instantly, so you don’t have to manually re-upload them every time.
3. Better access control: Easily grant, adjust, or remove permissions for your team or agency partners in just a few clicks.
4. Clearer marketing impact: The Revenue Attribution Report helps you track how your LinkedIn ads contribute to revenue and sales so you can prove what’s working.

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LinkedIn Business Manager vs. Campaign Manager: What’s the difference?

If you’re already running LinkedIn ads, you’ve probably used Campaign Manager—it’s the tool you log into to create and manage your ad campaigns.

And while both Campaign Manager and Business Manager involve LinkedIn ads, they’re actually built for completely different purposes.

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Campaign Manager is where you go to set up, run, and optimize LinkedIn ads. If you’re handling a few campaigns for a single business, this is all you need:

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Business Manager is a higher-level tool that helps you manage multiple Ad Accounts, Pages, and team access all in one place. It doesn’t replace Campaign Manager—it works alongside it to make managing everything easier:

In other words, you’ll still use Campaign Manager to create and run your ads, but Business Manager makes it easier to keep all your LinkedIn assets organized in one place when you’re managing multiple accounts.

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How to create a LinkedIn Business Manager Account in 5 easy steps

Don’t worry. You don’t have to start from scratch! 

Your existing Ad Accounts, Pages, and team permissions can all be added—so you won’t be disrupting any live campaigns.

Step 1.  Visit Create a Business Manager and sign in to your LinkedIn account.

Step 2. Name your Business Manager account, add a business logo (optional), and provide a business email (ideally a shared inbox like marketing@yourcompany.com).

You can change your Business Manager name later, so don’t stress too much about getting it perfect right away!

Then, choose how you’ll use your account: Manage my business for your own company or Manage my clients if you're an agency or freelancer.

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Step 3. You’ll receive an invitation email in your inbox. Open it and click Accept Invitation.

Step 4. Set up two-step verification to ensure only authorized users can log in.

Click Set up and pick how you want to verify:

• Phone number – You’ll get a text with a code when signing in on a new device.
• Authenticator app – Use an app like Google Authenticator for added protection.

✍️ Quick Tip: Enabling two-step verification will sign you out of all your current devices and remove any saved logins. No big deal—just make sure you have your login details handy!

Step 5. Almost done! At the next screen, click Agree & Confirm to create your Business Manager profile.

And that’s it. Your Business Manager account is now created! 🎉

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Setting up your LinkedIn Business Manager account 

Now that your Business Manager account is created, you might be wondering: what actually changed?

In short, not much! Your personal LinkedIn account stays the same, but now you have access to this centralized dashboard.

The next step? Organizing it in a way that makes managing your LinkedIn assets easier. This might mean creating more than one account depending on how many Ad Accounts, Pages, and teams you manage—and whether you’re a business or an agency.

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Here are your setup options:

1) One Global Business Manager accont

Use one Business Manager account to manage all your LinkedIn assets from a single dashboard. This setup works well if you:

✅ Want a single, organized view of all your LinkedIn marketing.
✅ Need to share Matched Audiences across campaigns without the extra steps.
✅ Have teams managing different assets but want everything connected.

💡 Note: Even if your business operates in different countries, you can still manage Ad Accounts with different billing and currency settings under one Business Manager account.

2) Multiple Business Manager accounts (separate by region, business unit, or client)

If you’re a larger business or agency, you might want to have separate Business Manager accounts for different teams, regions, or clients. This setup makes sense if:
✅ Each team, region, or business unit needs full control over its own LinkedIn accounts.
✅ You’re an agency that manages multiple clients separately, and each client needs their own space.
✅ Your company operates in different markets and needs a more localized approach.

💡 Note: One thing to keep in mind—a Business Manager account can only fully "own" one asset (like a Page or Ad Account). If multiple Business Manager accounts need access to the same asset, the owner has to share it with them.

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How to Use LinkedIn Business Manager

It's time to start using your Business Manager account by accessing the features that make it so useful. Here’s how:

1. Managing people and team access

One of the biggest perks of Business Manager is how easily you can manage who has access to what. 

LinkedIn Business Manager uses a two-tier system to manage access. This means you assign:

1. Roles at the Business Manager level – These decide what someone can do across the entire Business Manager.
2. Permissions at the asset level – These control what someone can do for specific Ad Accounts or Pages.

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Tier 1

Business roles determine a person’s level of control over the entire Business Manager account:

• Admin: Full control. They can invite people, manage assets, form partnerships, and share audiences.
• Employee: View-only access to the Business Manager and specific assets they’re assigned.
• Contractor: Limited view-only access to the specific assets they’re assigned.

✍️Tip: Only assign the Admin role to trusted team members, like team leads or account managers.

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Tier 2

Asset permissions decide what someone can do for specific Ad Accounts and Pages:

For Ad Accounts:

• Full Access: Manage everything, including campaigns, billing, and users.
• Edit Access: Create and manage ads but no control over billing or users.
• View Access: See performance reports but can’t make changes.

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For Company Pages:

• Admin: Full control of the Page, including user management and settings.
• Content Manager: Can create posts and manage content but can’t edit Page settings.
• Viewer: Access to Page insights and analytics only.

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It’s true there are a lot of permissions, and it might seem a little confusing at first. But this setup is super useful because it gives you complete control over who can do what. 

For example, you can:

• Give a contractor limited access to just one Ad Account, so they only see what they need.
• Let an agency manage ads without touching your Company Pages

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How to add or remove people in LinkedIn Business Manager

To add someone, go to the People tab in Business Manager. Enter their email, assign a Business role, and send the invite.

To remove someone's access, go back to the People tab and simply change or remove their Business role.

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2. Managing multiple Company Pages and Ad Accounts

No more logging in and out of accounts or losing track of permissions!

Adding LinkedIn Company Pages to Business Manager

❗Important: You must be a Business Manager Admin to use this feature. 

If you want to manage a Page through Business Manager, you need to request access or claim ownership of it. 

To do this:

1. Go to Business Manager → Pages and click “Add Page.”
2. Choose whether you own the Page or are requesting access.
3. Enter the Page name or URL.
4. Click Submit—the Page’s Super Admin will need to approve your request.

If you’re the Super Admin of the Page, it will be linked immediately. If not, you must invite an existing Super Admin to your Business Manager before requesting access to the Page. 

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Adding Ad Accounts to Business Manager

❗Important: You must be a Business Manager Admin to use this feature.

Adding an Ad Account works similarly, but instead of linking a Page, you’re connecting your Business Manager to an existing LinkedIn Campaign Manager account.

Keep in mind that you can add up to 1,000 Ad Accounts.

To do this:

1. Go to Business Manager → Ad accounts and click “Add accounts.”
2. Choose whether you own the Ad Account or are requesting access.
3. Enter the Ad Account ID (found in LinkedIn Campaign Manager).
4. Click Submit—the Account Manager or Super Admin for that account will need to approve the request.

You can find the Ad Account ID inside Campaign Manager, but if it doesn’t show up when adding it to Business Manager, check that you have admin access in Campaign Manager first. Without it, you’ll only be able to request access, not add the account directly.

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3. Managing LinkedIn Matched Audiences in Business Manager

Once your Pages and Ad Accounts are linked, you can start sharing Matched Audiences across campaigns.

Matched Audiences help you reach the right people by letting you target users who are already familiar with your brand. 

You can retarget website visitors, upload a list of existing customers to show them relevant ads, or create lookalike audiences to find new prospects who share similar characteristics with your best customers. 

Ultimately, this feature helps you target people who are more likely to engage with your ads.

And the cool part? Business Manager allows you to share these audience lists across multiple Ad Accounts, so you don’t have to recreate them for every single campaign!

How to Share Matched Audiences across accounts:

1. Go to Business Manager → Matched Audiences and select the audience you want to share.
2. Click “Share Audience” and choose the ad accounts that should have access.
3. Once shared, any updates to that audience (e.g., new customers added) will reflect across all campaigns using it.

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4. Collaborating with external partners

Are you working with an agency or other businesses? 

Business Manager makes it simple to share access to your Company Pages and Ad Accounts while keeping control over what they can and can’t do.

You might be wondering: Why not just invite someone directly as a team member?

Technically, you could manually add every agency team member who needs access—but that can get messy. A Business Manager partnership keeps things organized, secure, and easy to manage.

Here’s how:

• No manual invites – Instead of adding and removing people one by one, a partnership gives their Business Manager access to only the assets they need.
• More control – You decide which Ad Accounts, Pages, or audiences they can use without making them Admins of your whole Business Manager.
• Scales with your needs – Agencies can manage their own team access, so you don’t have to update permissions every time they bring in someone new.

🌆 Example: If you're a business working with an agency, you can partner with their Business Manager instead of adding each strategist or ad manager manually. This way, they handle their own team permissions while you keep full ownership of your assets.

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5. Tracking results with the Revenue Attribution Report

Clicks and impressions are great, but what really matters is revenue. One of the most valuable features exclusive to LinkedIn Business Manager is the Revenue Attribution Report. 

This is a report that connects your CRM (like Salesforce) to LinkedIn ads, so you can track how your campaigns actually impact sales, revenue, pipeline growth, and ROAS. It’s perfect for getting real insights into how your LinkedIn ads are doing and proving ROI to clients, stakeholders, or your boss.

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How to use it

1. Make sure your CRM is ready – Only Salesforce is supported for now, so you’ll need the right permissions to connect it.
2. Go to Business Manager → Revenue attribution → Connect CRM and log in with your Salesforce credentials.
3. Once connected, start tracking key metrics like revenue influenced, ROI, and how LinkedIn ads contribute to your pipeline.

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Marketing Agencies: Do you onboard multiple clients? Here’s an even easier way 🔥

By now, you know that LinkedIn Business Manager makes it easier to manage client accounts. 

But getting access to a client’s LinkedIn Ad Account is one thing. If you’re also managing Facebook, Google, or TikTok ads, the back-and-forth can get frustrating really fast!

This is why we created Leadsie. 

Instead of waiting for clients to manually add you to every platform, Leadsie lets you request access to multiple marketing assets with just one link. Your client clicks, approves, and you’re in—no tutorials, no lengthy emails, no delays.

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Here’s how it works: 

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Leadsie works with 13+ platforms, including Meta, Google, and TikTok—so imagine how much time you can save on onboarding and getting client access set up.🤯

👉 Want to try it out? Enter your email below for a free 14-day trial now!🚀