Request Access to Facebook Page in 2024: An Easy How-to Guide

Trying to navigate Meta’s portfolio of tools can be frustrating at best and downright infuriating at worst. 

Why are there a dozen names for the same thing? How do you get admin access to a Facebook page? Is a Facebook Page the same thing as a Facebook Business Page? (yes, they are)

This article answers these questions for good and shows you the easiest way to request access to Facebook pages. 

Whether you’re an agency or freelancer managing a Facebook page for clients or are an employee who needs admin access to a page, you’re in the right place. 

Want to jump straight to the step-by-step Facebook access tutorial? Click here.

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Who needs admin access to a Facebook Page?

A Facebook Page, also known as Facebook Business Page, is a free and popular way for businesses and brands to establish an online presence.

Typically, agencies and freelancers need Facebook page access so they can:

• Create and manage content for their clients
• Manage the community and reply to comments and messages
• Advertise on Facebook, including creating and optimizing ads
• Monitor analytics and create reports

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How can I log in to my client’s Facebook Page?

It is not possible to just “login” directly to a Facebook page or business account.

This is because ALL Facebook Business pages are set up through someone’s personal Facebook account. 

That means you will need to use their personal Facebook account to access their Business Page. Crazy, we know 🤯

So, your client can't share their business page "login" credentials for you to access their page.

The only thing your client could do is share their personal Facebook login details for the personal account connected to their Business Facebook page.  

Should they do that? 

Absolutely not. 

Sharing account login details of a personal account is a big security risk and it will cause problems because of 2-factor authentication (required for most Facebook Business functions).

To request access to a Facebook page, you’ll need to do it via Meta Business Portfolio or with Leadsie. 

FYI: In 2024 Meta Business Manager has been renamed to Meta Business Portfolio: 

Confused about the difference between Meta Business Manager, Business Portfolio, and Business Suite? This video explains it all: 

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How to request access to Facebook page: Step-by-step using Meta Business Portfolio

Ok, so you want access to a page so you can start implementing your digital marketing strategy for your client.

Here’s how to get Facebook access:

Step 1. Go to your Meta Business Portfolio (previously called Meta Business Manager). 

Note: You can also request access to a Facebook page using Meta Business Suite. The steps are the same as below but you start under Settings/Pages

Step 2. In Meta Business Portfolio click the burger on the left menu, followed by Business settings

Step 3. Under Accounts, click Pages

Step 4. Click Add

Step 5. Click Request access to a Page  

If you have not done so, select the primary page for your business following the process described:

Step 6. Find your client's page by typing in the name of the page

Step 7. Select the necessary access level you require depending on whether you need: 

• Partial access (business tools and Facebook).
  This includes:
  • Content
  • Messages
  • Community activity 
  • Messages and calls
  • Ads 
  • Insights
  • Leads

OR

• Full control (business tools and Facebook)
  When you gain access with full control, you can manage everything except the most sensitive actions directly on Facebook. You can give access to others and remove anyone from the page.

Important note: when you request access to a page (even with full permissions), it doesn’t change ownership of the page. Your client will still be the full owner of their Facebook page and ad account. 

Step 8. Click Request Access, and your client will receive an email like this:

Step 9. To grant you access, it’s your client’s turn. The admin(s) of the page will need to click the “Review Request in Business Manager” button and hit “Accept Request”

Step 10. You can see your client’s page in the list of pages you have access to; Request pending will disappear once they approve your request

Now you have page access, you can manage your client's Facebook page, schedule content, check analytics, respond to customer comments and private messages, and take over the day-to-day management of the page admin.

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💡Pro tip: Do you know that you can grant access to Instagram if the Facebook Page and Instagram are connected? Learn more at How to get access to Instagram.

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Requesting access to a Facebook page through Meta Business Portfolio: Common problems

When you request access through your Meta Business Portfolio account, it isn’t always as smooth as the process above suggests. Here are some common issues that may arise: 

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1. Client misses the access request

The number one problem is that client’s often don’t see the request you sent, because the email address they use for Facebook isn’t their work email.

How to fix this? You'll need to chase the client to approve your request. Unfortunately this can cause a lot of friction when you're just starting the client relationship.

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2. Not knowing who owns the page or has admin rights

The second most common issue is, that the client doesn’t even have access to their Facebook page or know who has admin access to the Facebook Page. This means they can’t share page access because it’s owned by a Business Portfolio they can't access.

If the page is owned by a Business Manager (Portfolio) that the client doesn’t have access to because it was set up by a previous agency or employee,  the best place to see who owns a page is here. It shows which Business Manager (Portfolio) is the “owner” of the page and any people + partners with access:

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If the client has access to the page, but the page is owned by a Business Manager (Portfolio) they don’t have admin access for, they can still share access to the page ONLY, but not partner access (which you'll need for Facebook ad account access).

When you use Leadsie to get Facebook access, you can see the names of the the Business Portfolio AND the names of the ADMINS who have the full permissions to the page, it will look like this:

Spoiler Alert: We built Leadsie to solve all of these issues.

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3. An unlinked Instagram  

If your client hasn’t already connected their Instagram with Facebook, you’ll also have to sort that out separately once you have access to their page on Facebook.

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4. Access to anything other than Facebook page

Lastly, requesting access to anything else than the Facebook Page involves knowing your clients’ Business Portfolio ID.  

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What’s the easiest way to get Facebook access?

It would have been nice to get all of this done in 2 clicks, right? Well, with Leadsie, you can do just that 🤩

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How does Leadsie work to get Facebook access?

When you use Leadsie to request access to Facebook pages, every time you get a new client or run an audit for a new prospect, you will no longer need to go through the tedious process above.

With our access automation tool, all you need to do is send a unique Leadsie link to your client. 

They log in with their Facebook account and confirm access. It’s as simple as that! 

If you only need access to the client’s Facebook Page and none of the other Facebook assets, your client does not need to have a Meta Business Portfolio set up.

Advantages of getting Facebook access with Leadsie

When you use Leadsie to request access to a page on Facebook, it: 

• Takes away the need for back-and-forth communication between you and the client
• Reduces the time spent getting access by at least half
• Eliminates the need to check Facebook to see if you have access
• Makes it possible to get access to all Meta assets, not only a Facebook page
• It's more secure than direct password sharing

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Get Access to Facebook Assets in just 2-Clicks

Put a stop to the access request headaches and start getting the work done for your clients straight away. 

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